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Effective positioning is one of the most important and often overlooked,aspects of marketing. It’s also one of the most difficult to achieve. Many companies never really find their “sweet spot” in the market. As a result,they’re constantly struggling to attract new customers and grow their business.
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https://en.wikipedia.org/wiki/Multi-level_marketing
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If you’re in charge of marketing for your MLM company,you must have a well-defined positioning strategy. Otherwise,you’ll likely end up wasting a lot of time and money on marketing initiatives that don’t produce results.
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Here are 8 tips to help you create an effective positioning strategy for your MLM company:
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1. Define Your Target Market
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The first step is to define your target market. Who are your ideal customers? What needs do they have that your products or services can address?
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Make sure you take the time to understand your target market. This will make it much easier to create a positioning strategy that resonates with them.
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2. Know Your Competition
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Effective Positioning for Newbie Network Marketers
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It’s also important to understand your competition. Who are they targeting? How are they positioning themselves in the market?
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Knowing your competition will help you determine where there’s an opportunity for you to differentiate yourself.
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3. Identify Your Unique Selling Proposition
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What makes your MLM company unique? What do you offer that your competitors don’t?
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Your unique selling proposition (USP) is what will set you apart from the competition and attract customers to your business.
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4. Develop Key Messages
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Once you know your USP,you need to develop key messages that communicate it to your target market. These messages should be clear,concise,and persuasive.
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5. Create a Compelling tagline
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Your tagline is one of the most important elements of your positioning strategy. It should be short,memorable,and accurately reflect what your company does.
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6. design a professional logo
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A logo is another important element of your positioning strategy. It should be simple,recognizable,and reflect the overall look and feel of your brand.
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7. choose the right colors
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The colors you use in your branding can have a big impact on how your company is perceived. Make sure you choose colors that reflect the personality of your brand and appeal to your target market.
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8. Develop Consistent Branding Materials
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https://championteammarketing.com/effective-positioning-for-newbie-network-marketers/
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Once you’ve finalized your positioning strategy,it’s important to develop consistent branding materials. This includes things like your website,business cards,brochures,and other marketing collateral.
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Making sure all of your branding materials are aligned with your positioning strategy will help reinforce your message and attract more customers to your business.
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